Sprawling, Expansive Ocean views, with design & ambiance onboard. Jim Berra, marketing VP, "We're starting to use the ship names as a touchstone how we think about design, extremely open to the ocean... why people are cruising. They want salt air, ocean breeze, look out to the horizon & see ocean, so a lot of what we're thinking about in design and the inspiration for the design." Set sail in 2016!
Carnival Magic sailed Venice, for open Adriatic. Gerry Cahill, line’s president & CEO: "We’re going after the 'destination within a ship' idea."
The "destination" SportSquare, an outdoor recreation zone of "branded experiences" including SkyCourse, a 230ft ropes course suspended above the ship’s top deck. SkyCourt, of basketball, volleyball & football of free play + structured tournaments. SkyFitness is an outdoor weight-training circuit, & Turf on Surf is a miniature golf course. "What we did was try to create more places for memorable experiences," said Cahill. Some new products are likely to be replicated on other Carnival ships. The addition of two major restaurants brings the concept indoors.
Red Frog Pub, private-label ThirstyFrog Red beer; live music; darts, checkers and chess. Cucina del Capitano, family-style Italian restaurant, was also popular. "These are places where we believe guests will want to hang out," Cahill said. WaterWorks for families to play, 300-gallon Power Drencher drenching and delighting the kids (and adults) who wait to fill up and spill over. With a "lighter, brighter and more open," Cahill said.
Carnival Magic will operate a series of Western Mediterranean cruises from Barcelona through mid-October. In November it will reposition to Galveston, Texas, and begin a winter series of Caribbean cruises.
22 Show lounges convert special stage, braded glassware, menus, employee uniforms featuring comedy clubs new logo. Shows up to 35 minutes on multiple nights will have 5-10 different shows, 2 comedians each night, with early family shows, later adult shows.
“Fun ships” offer at least 3 swimming pools, casino, duty-free shopping, health/fitness facilities and camp carnival for children. 3 to 17 days from ports in the Southern United States and travel to remote destinations like the Bahamas, Caribbean, Mexican Riviera, Alaska, Hawaii, Europe, New England/Atlantic Canada and Panama Canal.
Dining includes set meal service or alternative dinner services, 24 hour pizzerias, Las-Vegas style entertainment and activities round the clock. Meal options include casual fast food or buffet style meals with standardized menus or main dining rooms with two or more seating’s.
Average traveler without promising a luxury cruise experience, cuisine & entertainment. The average passenger is 45+, good for first cruisers, couples, singles, generational families traveling together.
Entertainment: bingo, dance, movies, art auctions, boutique shopping, outdoor activities – pool, ping pong, shuffleboard, volleyball, live shows, casinos, spa, and gym. Every ship has three swimming pools, one with a slide.